Search Engine Optimization in New Zealand: The Definitive Guide
In this guide, you are going to learn about SEO services in New Zealand, that gets websites, web pages, and businesses ranked on the search engine results pages(SERPs) for organic leads and sales.
If you have been looking for a way to do Local SEO in New Zealand and get your website ranked, then make sure you stick to the end of this guide.
You are going to learn how proper search engine optimization is done and how you can grow your business with the power of Local search optimization. This is a definitive guide that shows you everything you need to know. It also covers the basics of search engine services.
SEO in NZ is becoming increasingly popular and there are a handful of online marketing agencies that offer search engine marketing as part of their services. Should you work with them? Well, you are going to decide after the end of the guide.
It is a long read, so it’s best to get a cup of coffee before diving into the next section.
Understanding The Basics of Google SEO
In this section, you are going to learn all the basics of SEO. Before going into search optimisation itself, it is important to know how web search engines work and some of the algorithms that these engines use.
Google, Yahoo, Bing are among the most popular search engines in the world.
They work by using what is called a web crawler (https://en.wikipedia.org/wiki/Web_crawler) to look for web pages to rank in their search results, in order to give people looking for answers to their questions all the information they need using specific search queries or keywords.
What Is SEO?
According to Wkipedia, Search Engine Optimisation is an internet marketing search term that focuses on increasing a website’s traffic by improving the visibility of a web page or website to search engine users. (visit the link here for reference https://en.wikipedia.org/wiki/Search_engine_optimization).
It has been a long term practice that dates back to the mid-90s. But as it is for many things, things change overtime and SEO of the mid-90s is no longer the same.
Editors note: For more information about what search engine optimization is, and what it takes to implement SEO for your site, to drive more potential buyers or leads/traffic to your business’s website with SEO techniques, so you can convert those leads into the sales you want, visit the link here https://localseoservices.co.nz/search-engine-optimization-new-zealand/.
The Two SEO Techniques
If you are looking to start doing SEO or If you will be using a digital marketing company or an seo agency in NZ. It is very crucial that you know the techniques that are used to rank websites. There are two major SEO techniques; Blackhat SEO and Whitehat SEO.
White Hat Techniques
In search engine optimisation vocabulary, Whitehat SEO is an optimisation technique that focuses on human audience as opposed to using optimisation tactics that focuses on search engines. Whitehat SEO ensures all the search engine rules and policies are followed completely.
The Whitehat SEO technique is obviously the best because it is going to give your web pages a long term SEO gain. It is important to note that search engines like Google, Bing and the likes update their algorithms from time to time.
When these algorithms are updated, they usually come to tackle any SEO optimisation techniques that are against their policies. Some examples of the recent Google algorithm updates are Google Panda, Penguin and Hummingbird. We’ve found a comprehensive article here about Google’s algorithm changes, and how Google strives to give users or searches the information they need. https://moz.com/blog/google-algorithm-cheat-sheet-panda-penguin-hummingbird
With Blackhat SEO, things are done aggressively. The blackhat seo focuses on search engines as opposed to providing optimisation for human audience. The techniques used do not obey search engines policies, hence they don’t last.
Blackhat SEO is mostly done for quick financial gains, sometimes called “Burn and Churn”. It is becoming more difficult to run this type of technique as search engines are getting smarter and constant updates to their algorithms sees that websites using blackhat SEO to rank their websites are banned completely from search results.
If you are working with any seo agencies in New Zealand, It is important to know the kind of optimisation technique your seo agency uses, so that you don’t lose money to them. Some of these agencies are money-oriented and are in business for a quick dollar. Ideally, you should look for services that use whitehat techniques to rank websites.
How To Do Local Search Engine Optimization
If you are looking to get into seo in New Zealand as a local business owner. You want to make sure you are doing what is called local search engine optimisation for your website or business.
Before going into local search optimization, it is important to know some of the basics that make local search optimisation a success. This leads us to keyword research, on-page SEO and off-page SEO.
Keyword research is the backbone of a successful search engine optimisation. It is one of the search engine optimisations steps that has remained consistent over the years even with multiple algorithm updates.
As the name suggests, it is a type of research that looks into keywords or search terms that users type into search engines when they are looking for information.
- How to build a business
- Where to find the best sneakers to buy
- Cheap online tickets
These are phrases and keywords people enter into the search engines every single day.
Google and other search engines need to provide answers to these queries that people put into them.
The only way they are able to provide information for an incoming phrase is to show the user searching for that phrase, a web page that contains the phrase or closely related phrases that they have typed into the search bar.
So if they are looking for “How to build a business”. Google crawlers run lots of queries around all the web pages it has indexed and displays it to the user.
Take a look:
When you run a search query for “How to start a business.” the first web page that pops up is a page containing that search phrase or a closely related search phrase.
So How Is Keyword Optimization Important To You?
Now you understand how Google ranks web pages on their search engine results. It is the same for other search engines. Keyword research helps you figure out the desires of your target market. It gives you insight into what potential customers are searching for… and the exact words and phrases that they use.
How To Start Keyword Research For Your Business
To start keyword research is pretty easy. Google is your best bet if you are just starting out. They provide you with all the phrases your customers are typing into the search. Just by typing in a search phrase into Google search bar, it is going to provide you with other search phrases that people are typing in,
For example, if you run a plumbing service. A search phrase your target market would be looking for is “Plumbing services.”
And if we type into Google’s search bar, what comes up are other keyword suggestions that people are typing in.
Every phrase that comes below “plumbing services” are keywords suggestions from Google itself.
What better places to get keywords suggestion than Google itself? Although there are other paid tools that provide you more complex keyword data, we won’t go into them because we are keeping it simple in this guide.
Ideally, you want to look for phrases that your customers are looking for and try to rank your websites or web pages for those keywords. This will bring a ton of traffic to your website and ultimately bring in sales for your business.
This brings us to On-Page SEO
On Page SEO
On-page SEO is an SEO tactic used for optimising a web page for the purpose of ranking it high in search engine results. Web pages are crawlable by search bots, and if your web pages passes their checklists for ranking a web page, you will be given a position in the search results.
Basically, on-page SEO are measures you can control on your website to improve your ranking positions.
Some of these measures include adding a keyword you are trying to rank for into your web page. For effectiveness, the keyword can be added to the Html body, title, headers of your web page content.
More info about on page SEO can be found here
Off-page SEO are actions you can not control on your website but they have a major impact on your search engine ranking position.
Examples are backlinks that are pointing to your pages; social media exposure, domain authority, PageRank of inbound links and many more off-page datas.
Search engine bots are also able to provide all of this information when they crawl your website. And if you meet the demands, you will get your website ranked.
For more info about off page seo can be found at this link
Local Search Engine Optimization
Local search optimisation is a segment of SEO that focuses on optimising a web page for local search results.
If you own a business in New Zealand and you want to get organic sales for your business. Local search optimisation is the way to go.
What Are Local Keywords?
Local searches are simply keywords that are location specific. They are those nifty keywords that users use to query search engines about information around a location.
Examples of the keywords are:
- Dentists near me
- Dentists in Auckland
- Emergency plumbers in New Zealand
It’s obvious that these keywords are rich for business and now you can see why it is very important to do local search optimization for your business website.
If you are a dentist in Auckland, NZ, you can imagine the number of patients your business will get if your website is ranking first for the search term “Dentists in Auckland.”
Local SEO in New Zealand
If you have read tons of blogs about search engine optimization, you have probably gained a lot from them. Most of these blogs show you how to do SEO that has been successful in their location or globally.
SEO (or search engine marketing) in New Zealand can be slightly different.
Many SEO publications will tell you to focus on long-tail keywords rather than a shorter keyword. SEO can be different across all countries and cities.
The reason is, search volume differs from country to country and in New Zealand, there is no much search volume as compared to a place like the US.
Because search volumes are higher in places like the US. A lot of seo guides, blog sor agencies will tell you to focus on long-tail keywords. But the fact is, if your country’s general search volume is not high, then it can be difficult to get long-tail search terms before you even think of ranking for them.
This means that even when there are long-tail keywords, the volume can be really low and amount to nothing. (Bear in mind that long tail keywords work best in most major cities in New Zealand, due to the competition levels for most local businesses in each area. IE: most trades, plumbing, building, engineering etc).
So when you are starting out your local seo campaign in New Zealand, your ultimate goal will be to rank your business website for short-tail keywords that get search volumes. You can get keywords data and volumes on Google Trends and Google Keyword Planner.
What Do Local Search Results Look Like?
If you enter into Google, “Plumbing in Auckland” you don’t get the usual web pages result you would get on a normal search.
Instead of showing the standard search results, Google displays business listings that relates to your search term, and also includes the location included in the search phrase.
Every piece of information that is displayed in the image above is pulled from Google My Business. Google is getting smarter to pull this information from your website, but in most cases, you will need to claim your spot before your information is displayed accurately.
You can find more info and sign up for free to claim your business listing in Google at this link here https://www.google.com/intl/en_ng/business/
When we click on “Auckland Plumbers Group” from the image above, you can see all the most important information you need to know about the business. This is known as the knowledge panel.
This information will help your prospects find you. They can even get directions to your business location using Google Maps. How cool is that?
A Local Search Strategy That Works
Global search and Local search strategies to rank websites are not entirely the same. For local search optimisation, there are some strategies that are very important to use in order to appear in local search results.
While On-page SEO and relevant backlinks from high-quality websites with social signals from places like Facebook, Pinterest, LinkedIn will help your website rank for local search. There are other types of exposure your website needs for your website to be listed in SERPs for local search.
For local SEO, big search engines like Google focuses more on business listings and citations.
Here’s a starting point to build citations for organic SEO gains correctly:
- Claim all available listings for your business: To dominate your competitors in your niche for a specific keyword, the first step you want to take is to claim all possible listing on business listing websites available, both local listing and global listing websites.
The first place you should start is Google My Business. It’s really easy to do and straightforward. Other honorable mentions are Yelp, Angie’s List, Yellow Pages.
You can see this list of 50 business directories to start claiming your business listing and citations.
- Get a consistent NAP across all listings: When you are claiming your business on all the listings you have decided to claim. It is VERY IMPORTANT to keep your NAP consistent across all channels.
Your NAP is (Name, Address and Phone Number). All the information you provide for Listing A should be the same for Listing B.
Having a consistent NAP is the only way you won’t get search bots confused. At the very least, if you are unable to make all the information provided to be consistent, make sure they are closely related.
- Link to your website in your listings: It goes without saying that you need backlinks to your website url to rank higher. Inbound links are essential to your website’s domain authority.
With a good domain authority, you could be given an edge above your competitors. You can start building links by creating social profiles on social media sites to link back to your website.
- Use multimedia in your listings: Multimedias are very important for SEO. Apart from the SEO gain you will get by adding pictures and videos to your listings and website. You are going to build trust with your potential customer.
So don’t be afraid to take a picture of your office or shoot a video and include them in your listings.
- Use Powerful Keywords: When you are creating your business listings, make sure to write a great copy that converts visitors to sales. In your company’s description, add two or more keywords your customers are looking for.
This is why keyword optimisation is important, without proper keyword research, it could be hard to rank for anything.
Dig deep into the minds of your buyers and research keywords that they type into google, then use them on your website and listings.
Make sure to avoid keywords stuffing, and since you will be optimising for local keywords, add keywords that include your business location.
Monitor your online presence:
All major business directories website gives the ability for people to leave a review about a business or service they use. Once your listing starts getting traction, you should be getting reviews for your business.
Make sure you watch what people are saying in the reviews. If you are having lots of negative reviews, most of these business directories will de-rank your business profile on their website over time.
By monitoring your online presence, you will also get ideas on how to improve your services.
Local Seo Services in New Zealand
Need help? Local SEO can be time-consuming and If you are unsure about where to start your search engine marketing, you can start with our affordable seo boost service, for $199 per month, with no fixed contracts by visiting the link here for further info https://localseoservices.co.nz/search-engine-optimization-new-zealand/
Our team will help you start your search engine marketing to increase leads and awareness for your business. You can get in touch with us here to start your seo campaign.
Search Engine Services frequently asked questions.
How long does it take seo services to take effect?
Once your we have fully optimized your website, it can take any where from 6 to 9 months to get the phone to ring for your business. Generally for your site to improve in Google rankings, this can happen within the first month.
How much does search engine optimization cost?
Depending on the level of competition in your area or city for your business’s services, the cost of SEO will vary. This also depends on if your business has more than one location. You can very easily Google prices in your area.
You can find cheaper services for $99 a month, and at the high end $3000 plus a month. We aren’t the cheapest on price, but we aren’t the most expensive either. For further pricing info see the ‘request more info button’ at the top of the page.
How do SEO optimization services work?
Search engine optimization is the action of making changes to your website’s design, layout and content to help increase your brand or company’s visibility online. Putting your products or services in front of potential local prospects/customers, who are looking for services/products just like yours, in your area or location. (IE city, town, province/state etc).
Not only increasing your visibility in Google search, but also increasing your conversions, from website visitors to the amount of phone calls your business receives each month. By offering customer value on your website, this can increase phone calls, making the conversion from a phone call to a booked job or sold product much easier. Naturally increasing your close or sale rate, bringing you a much better return on your marketing investment. (It’s one thing to get visitors to your website, but getting them to convert or call you is another part of the process. We can do this for you too).
What are the different online marketing services?
There are many aspects of what we do behind the scenes, or changes we make under the hood of your website to help it’s over all performance. In short this includes: checking the website code is in order. Site speed, mobile responsiveness, secure website address (URL).
Title tags & meta description, headings and headers, page layout, logo, call to action, phone number, content, backlinks, Social Media, reputation management and many many more. There are a lot of moving parts to SEO. For a free website audit (a $100 value) to help you understand how well your site is currently performing, get in touch with us today.
Are SEO services worth it?
SEO is a long term strategy that requires ongoing maintenance. Once the phone stars to ring, we begin to build momentum from there. This isn’t something that can be turned on and off again like Google Ads. Google Ads are instant, you can get the phone to ring within a few days of starting a campaign with a good Adwords strategy.
The cost each month for Adwords is easily $1000 plus a month. How ever you can expect a fee of at least 30% of that monthly budget, (usually higher), to go towards hiring a company to handle this for you. So as you increase your monthly advertising budget, remember to factor in at least 30% for fees.
With SEO, the monthly budget is set right at the start, (IE $1000 a month). This stays the same, however within 6 to 12 months your revenue can potentially double, (often more), while still spending the same amount each month. SEO results are organic so ranking your site has a long term effect, where as once you turn off Google Ads, you are no longer at the top of the page. Also you can have only one ad per page, per search term.
With SEO you can have potentially all 10 spots on the front page, for one search term. This can and does happen over time, but not always, and we have no control over any specific keyword search terms. (Google a brand name like Amazon, this is how the big brands achieve this).
For more information about our services and a free website audit valued at $100, get in touch with us at this link here https://localseoservices.co.nz/contact/